Nobody said that being an entrepreneur was easy. Anyone who has started
his own business will tell you that it can be an activity that consumes all
that will demand a lot from you but will also reward with more than financial
Success in business ventures is the result of many factors such as
knowledge, perseverance, passion, good plans. It is estimated that every year
more than 60% of businesses fail. So, if you are thinking of becoming an
entrepreneur then you might be advised to think about it many times before
The road to success is long and has many phases that every novice
entrepreneur needs to understand. If ignored at the beginning of every business
then any business will surely fail very early. These business phases can vary
from industry to industry, but one of the most important phases is market
research. Although this may seem like a very logical step, it is often ignored.
Market research helps in determining your market and understanding it fully.
Often, when starting, entrepreneurs are too consumed by passion and
emotion to be able to carry out impartial studies of the feasibility of their
products or services. If done initially, many aspiring entrepreneurs can save
themselves from failure. Most business plans cannot withstand market research
supervision and fail even when on the drawing board.
To be successful in any market, you need to understand market history,
demographics, economic conditions and current trends. You also need to study
competitors who are already well established in the market. Studying them will
help you find your target audience and niche.
Many times, people overestimate the value or novelty of their product /
service. This gives them false confidence promoting them to make irrational
decisions and take big risks.
Always feel unnoticed in a meeting? Here are some tips to steal the
thunder in you next office meeting and impress your colleagues to improve
1) Preparation: Any meeting demands preparation. It’s essential that you
prepare well in advance. Jot down your views on the topic of the meeting and
prepare notes. If need, research on the subject matter. This way during the
meeting when you speak or present your views, you will be much sure of the
matter and there are less chances of making mistakes. Preparation will also
ensure that you won’t fumble with your statements.
2) Be Active: Be pro-active and participate in the meeting. Inputs and
well though suggestions will make you stand out. Be a participant and not try
to take over the agenda of the meeting. Allow others to speak. This will help
in creating rapport.
3) Don’t Criticize other People’s Suggestions Immediately. Constructive
criticism is allowed but do not forget to give valid reasons or a better
4) Confidence: Always speak with confidence, whenever you speak out. If
you betray your lack of confidence in what you say then your thoughts and
suggestions won’t be taken seriously. If you want others to take your seriously
then you have to be absolutely confident.
5) Positive Attitude Creates an Aura. People who create negativity are
avoided. Their suggestions will always be deemed vindictive and unhelpful to
the situation. Add positive and valuable inputs to the proceedings. Always
phrase suggestions and views in a positive manner.
6) Follow up: As soon as the meeting ends, make notes of what was held
in the meeting. Follow up on what was decided at the meeting.…
Dogs, canines, pooches – call
them what you like, you have to admit we’re a nation of dog lovers!
If you doubt this, just take a
look at the latest statistics from the American Pet Products Association
According to the 2011-2012 APPA
National Pet Owners Survey, 62% of U.S. households own a pet, which equates to
72.9 million homes. Specifically for dogs, it is estimated that 46.3 million
households own a dog or dogs and that in all there are 78.2 million dogs in the
That’s a lot of dogs and pet
parents! And it translates into big business. The estimate for the pet industry
in 2012 is a whopping $52.87 Billion! Of this total, food accounts for about
$20.5 Billion. Little wonder there are 4 major brand companies competing for a
slice of this lucrative pie.
The estimated average basic cost
of food for dog owners is $254 a year with an extra $70 a year in treats.
Another $94 a year is spent, on average, on vitamins.
Now that’s a lot of dog chow…
But the trend of sales is not
only up, it’s changing from being dominated by the “Big 4” branded
manufacturers (Mars Inc., Nestle S.A., Colgate-Palmolive and Procter &
Gamble) and progressively, smaller makers and marketers are taking share from
the “big dogs” (pun intended).
Smaller companies can formulate
with different performance requirements, putting the pet first and profits a
close second. Production can be in smaller batches so that product is never
more than 6 weeks or so old, rather than being over-preserved to allow for the
months, even years that some pet foods may be stored in national and local
Now there’s an even more
revolutionary trend that’s been over 10 years in the making. Namely pet parents
A fondness for dishes decorated
with edible gold (‘Bling Food’) sweeps out top restaurants around the world.
Edible gold is mainly used for luster and appearance. Thick gold leaf is only
about 7.07 micrometers and is usually 23 carats. The only physical sensation
associated with eating gold is the most subtle crisis; it doesn’t even feel
metallic. So, if it doesn’t affect the taste, why eat it? The answer is related
to metal metaphorical content. Eating gold is about self-image, allowing one to
What is the difference between ‘normal’ and ‘edible gold’ leaves?
24 carat pure gold leaf. In its
pure state it is very soft and smooth and hence is mixed with other alloys to
create different levels of hardness and to adjust the color tone. That is why
most jewelry is 18 or 22 carat gold (mixed with other metals); 24-carat is too
soft for everyday use. The same principle applies to gold leaf. When mixed with
copper, silver, etc., you can get a variety of colors ranging from slightly
reddish tones, to bright yellow, to white gold. Alloys that are mixed to make
this variant are not edible (like copper). Edible gold (especially 23 carats)
is almost pure gold but mixed with silver, which is edible, so it can really be
When did we first start eating gold?
It was reported that the ancient
Egyptians discovered that by eating gold powder a person could become immortal.
In the Middle Ages rich people graced their lavish banquets with golden patina.
Grilled birds and other meat dishes are wrapped in thin golden leaves as a
display of wealth. 15th-century alchemists used gold as medicine. Edible
gold-coated sweet foods are served at lunch ‘to maintain a healthy heart’. The
Elizabeths created a banquet of luxury …
This is a personal comparison
study between Business Link and Wikipedia’s view on the Sales of Goods Act in
the UK. This is just an educational comparison and no legal meaning is meant by
From reading over the 2 Sales of
Goods acts from the two sources, the first opinion on them both is that
Business Link’s act is more positive for the end consumer, it is pointed more
towards the options that consumers have when/if anything goes wrong with a sale.
It includes additional information about Services that are provided apart from
just a physical product. Whereas Wikipedia’s version is more purely process
based with not much information regarding services. They put across that they
do not believe the Goods Act is as good as they would like, saying: “a new
sales of goods act is thought to be overdue”. If a consumer reads this
act, it may make them feel that the Act is flawed if it is put across like
Carrying on with Wikipedia, who
states there is “a minimal amount of minor restrictions” could mean
that Consumers and Businesses are in need of a new detailed Act to cover more
events that occur within the selling of goods. Wikipedia explains information
more about the actual sales process, rather than the actual product. Including
details about the ownership of the goods and possession, that the seller must
hold the full ownership of a product to be able to sell it, this keeps the
consumer free from events when a 3rd party who has security on the same product
interferes with the sale or the consumer. This includes the ownership transfer
occurring only when the goods have been delivered as advertised, not when any
monies have been passed from the …