Are you currently Dogfooding Your very own Advertising?

Dogfooding, or, “eating your personal dog food” is usually what occurs when a company uses the goods that it tends to make. Dogfooding within the context of advertising and marketing and communications, particularly insofar as social media is concerned, is when an organization takes the time for you to leverage new age marketing and advertising technology to develop neighborhood, drive awareness and enhance the culture of its own organization before, as I normally say to my audiences, “inflicting new media on their customers”.

So what, you say? Properly, you could possibly currently understand that digital and emerging media is outsourced far less than any other sort of marketing activity. The purpose is the fact that any social media effort requires to be piloted by a accurate steward of your brand. The steward is an individual who gets the convergence in the individual nature of social media along with the cultural imperative for organizations who choose to actually engage with their stakeholders. That steward, and not the outdoors professional, needs to be steeped inside the dog meals that the organization is going to become shoveling out…

By dogfooding your digital and integrated marketing and advertising efforts, you not just become familiar with the tools and technologies, but comprehend the desired effect of becoming a a lot more approachable and conversational culture that drives business development inside the age of conversational marketing.

One caveat: You happen to be not the audience. Often maintain your buyer in mind. Dismissing anything prematurely because it does not function for you internally could just be a case of dogfooding myopia!

Are you currently dogfooding your marketing and advertising? Even if social media or geo-marketing efforts or that cool app you want to develop are far off, you might want to be acclimating your organization …

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Cosmic Conditioning, Training and Trading in the Cyber Age

An idea’s value has now shifted from the old hierarchy of experts, magazine editors, newspaper editors and assorted king makers to the ability to drive traffic to the site. Traffic flow now rules the marketplace of ideas. This has had the implication of naming ideas according to the algorithms of Google and linking possibilities. What used to have a fairly mundane name is now christened with a search engine hook. Perhaps the most frightening aspect of the new age is the actual exposure of people’s thinking in the sundry forums and formats. Reading posts tends to diminish one’s estimation of the human mind.

A theory of the source of ideas has stated that ideas exist in the “ether” and that we have a psychic communication system that has human minds tuning into the “sea of ideas” that exist in the ether. We really don’t “own” ideas but merely participate in an idea’s existence either through “tuning into its reception” (getting the idea) or by transmitting it through our subconscious “idea transmision” system. It is the psychic “idea net” that rules the transmission of ideas. It has been argued that the internet is a subconscious mimicry of this system.

So where does this leave a scientist with an important idea? Embracing of new ideas is notorious for waiting for the timing to catch up with the idea. Many people did not believe that humans could fly even after seeing the films of the Wright Brothers flights. This all assumes that technology is advancing in a relatively straight line. What happens when technology is suppressed after it has been prominent? Imagine the internet disappearing and then seeing its validity questioned for years. In my lifetime, I have seen valid technology embraced by 1/3 of the population disappeared into oblivion. The …

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