How Overcoming Cultural Differences In The Communication Benefits Business :
Today companies trade goods and supply services to global customers. Many companies have facilities in several countries and a lot of companies, minor and major, work already with a highly diverse, international workforce.
Communication is the enabler of any type of cooperation and business activities – nationally and internationally. Different cultures have particular business communication styles, received well and adopted by their population. Other cultures have other ways to work and with that, use different styles to spread out, discuss, negotiate and close business deals and look after business relations.
What is the greatest strategy to communicate for individuals of different cultural backgrounds? The potential customer’s style or the one that refers to the text used during the communication? Unfortunately, there’s no clear response to this question.
Specific communication styles are suffering from over long stretches determined by cultural values. Even with the wish to “speak the word what of the customer”, these values cannot try to be put aside when writing or speaking with people of other cultural influences.
Two little anecdotes show the issues in communicating internationally. A Japanese corporation hired an experienced trainer to show their people how you can communicate with Western customers. The Japanese style uses passive wording, perceived by Western customers “as when they should not make business with us”. Nothing was more wrong; the Japanese corporation was very interested in Western business. I witnessed another case of misinterpreted correspondence first hand when a colleague received a message from another colleague in Europe.
When reading it he suddenly murmured: “Why is he yelling at me?” I asked him what he meant and the man responded that this colleague’s using exclamation marks can be comparable to yelling at him. A look at the email confirmed …Read more