How useful is print marketing in today’s web-obsessed world? If you’re a start-up business, you might have your sights set on social media accounts, viral trends and creating ads that reach millions in seconds. But have you not considered the advantages of print marketing? While it’s true that small companies are becoming more digitally focused and there are some success stories, that doesn’t mean there are no rewards to reap from traditional print marketing.
Start-ups that are looking to create a successful marketing campaign without using all their funds need to take a long look at print marketing. Where The Trade Buys, a printing specialist, explains why start-ups should get involved with print marketing and how they can make a success of it without obliterating their budgets.
Start-ups and print marketing costs
It’s a tough race to the top for start-ups. According to a report by StartUp Britain — a government-backed campaign — there are about 80 new businesses launching in the UK every hour. That means your campaign needs to be on the money: under budget and successful. Luckily, there are several techniques that you can use to make your print marketing campaign a triumph for minimal cost.
How does print marketing compare to digital?
Social media, online shopping and every other platform of the internet has changed how we eat, shop, work, and rest forever. Almost the whole world has some type of online account, which means that digital platforms can reach millions of customers in seconds. For this reason, companies believe they have the best chance of getting their marketing message to their audience on social and digital platforms. However, only 20% of users click on any online banner advert. Bearing in mind that most of this percentage won’t even convert into a sale, is it worth paying the competitive price for the digital space? If you’re wondering how print media fares; a report showed that 63% of UK adults still read magazines (according to YouGov) and only 10% regularly read these online. So, maybe digital isn’t the end-goal, after all.
Print marketing is a broad umbrella, under which we have anything from posters, leaflets and pull up banners, to flyers, business cards and stickers. Print marketing is still around because it’s a proven success for millions of entrepreneurs — if done and utilised properly. For example, 34% of all printing is for advertising and marketing products, such as event programmes and tickets, while 30% is for products such as newspapers, magazines and brochures.
Print marketing strategy: direct mail
When considering a print marketing campaign, you might overlook direct mail, which typically doesn’t have a glowing name in many households. Sometimes referred to as ‘junk mail’, this piece of print marketing can work wonders for your business. In 2009, direct mail accounted for 10.7% of the UK’s entire advertising expenditure. Also, in 2015, more than 2.5 billion direct mail coupons were exchanged and 54% of consumers that were surveyed revealed that they’d be happy to get …