How useful is print marketing in today’s web-obsessed world? If you’re a start-up business, you might have your sights set on social media accounts, viral trends and creating ads that reach millions in seconds. But have you not considered the advantages of print marketing? While it’s true that small companies are becoming more digitally focused and there are some success stories, that doesn’t mean there are no rewards to reap from traditional print marketing.
Start-ups that are looking to create a successful marketing campaign without using all their funds need to take a long look at print marketing. Where The Trade Buys, a printing specialist, explains why start-ups should get involved with print marketing and how they can make a success of it without obliterating their budgets.
Start-ups and print marketing costs
It’s a tough race to the top for start-ups. According to a report by StartUp Britain — a government-backed campaign — there are about 80 new businesses launching in the UK every hour. That means your campaign needs to be on the money: under budget and successful. Luckily, there are several techniques that you can use to make your print marketing campaign a triumph for minimal cost.
How does print marketing compare to digital?
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