Effective Design Tips for Business Website to Engage Customers

Every business – whether it is big or small, offline or online – needs to be present on the World Wide Web. With the increasing usage of the internet, most consumers search for a business online. With the plethora of tools available to start a website, anyone can do it. But, to have an effective website, you might need some more help. This article provides you with some design tips for business websites. Once you start following these, you can see your business flourish.

1. Simplicity Is the Key

A visitor to your website should be able to find all the information he needs without being overwhelmed by it. If the page is too cluttered with colors, designs and overdose of information, chances are that he will give up on it. The main page should provide the relevant links to other pages for further details and it should not stuff all the information in one place. The colors and design should be coherent with your product or services. As it may not be easy to understand the technicalities, there are many companies offering eCommerce web design.

2. Mobile and Tablet Support

Though a PC or a laptop is the most used device at offices, mobiles and tablets are used by a large population, especially by people who are on the go. It is important that your website is compatible with different devices and different platforms. The consumers should get a familiar feel in all the devices. The website should scale itself so that the product images displayed do not have to be adjusted by the user. This comfort level will prevent the desire to browse other websites to view other available products

3. Ease of Navigation

The information on your website should be clearly sorted out. The company information should not get intermingled with product information, though there can be a reference to the same. The sitemap should be able to guide the user to the correct and relevant sections. It should also allow him to return to the home page from any section. In absence of these, you might lose a potential customer.

4. Choice of Words

Usage of the right language and grammar is as important as the accuracy of the information provided. Poor use of language can put-off the consumers. Avoid using irrelevant and inappropriate words in your description. Proof-reading is essential after every update.

Ensure that the text size is neither too big nor too small. It should be a clear readable font. Complicated fonts can be very distracting.

5. Speed Is the Essence

Though speed cannot be considered as design tips for business websites, it is an important aspect that must be taken care of. A slow website will turn the customers away. They might move to a competitor or maybe just give up on shopping. Keep your software updated to ensure the smooth running of your website. Ensure that your site runs smoothly by ensuring that the software is updated, optimizing images and videos for faster downloads, and making use of a website host that is capable of handling the traffic on your portal.

6. Activity-Oriented Pages

You can garner the interest of the consumers by giving them something engaging to do so that you can pique their interest. The activities could involve taking part in a contest, watching a product video, reading stories related to your product etc.

7. Media Quality

Any image or video that you upload on your website should draw attention. Low-resolution images and videos will take away the appeal. Not only that, it will create a negative impression of the products. Use a good quality camera or get professional help. A little expense could give you high ROI.

These are the best of the design tips for business websites. There are many small details that should be taken care of. Remember that the appeal of your website is the key to the growth of your business. If you are a beginner, then you can take help from any web design company India, which suits your needs.