Search engine optimization (SEO)
is not an exact science, and many of the so called gurus tend to make it sound
a lot more complicated than it really is. A combination of on-page and off-page
factors are responsible for the ranking of a website in the search engines.
Google is the largest on the search engine companies and really does have the
lions share of the market, claiming around 90% of the search traffic, with
Yahoo and Bing as the second and third place companies, but only getting a
small percentage of the searches.
There is little doubt that during
2011 the landscape has changed for search, and websites and article directories
have been hot very hard by updates, in particular the Panda updates that Google
have rolled out in the last few months. The issue seems to be one of thin
content, content and sites that are only online purely for the monetization
potential, and not offering a user experience that Google has chose to define.
While this quality user experience may be tricky for us mere mortals to define,
the SEO strategies do not need to change dramatically, but as SEO
professionals, we need to implement additional measures to allow ourselves to
Good content, with keywords in
title, description, title tags, and liberally sprinkled throughout the content
are still relevant. Alt text for images is still a good idea. The use of latent
semantic indexing (LSI) to them your content is still a good strategy. Internal
link structures and good site navigation are essential to offering a good user
Off page strategies like link
building are important. Sure, we have all ranked pages with no links, but the
inbound links certainly help to increase the perception of value of the page in
the eyes of …
Dogfooding, or, “eating your personal dog food” is
usually what occurs when a company uses the goods that it tends to make.
Dogfooding within the context of advertising and marketing and communications,
particularly insofar as social media is concerned, is when an organization
takes the time for you to leverage new age marketing and advertising technology
to develop neighborhood, drive awareness and enhance the culture of its own
organization before, as I normally say to my audiences, “inflicting new
media on their customers”.
So what, you say? Properly, you could possibly currently
understand that digital and emerging media is outsourced far less than any
other sort of marketing activity. The purpose is the fact that any social media
effort requires to be piloted by a accurate steward of your brand. The steward
is an individual who gets the convergence in the individual nature of social
media along with the cultural imperative for organizations who choose to
actually engage with their stakeholders. That steward, and not the outdoors
professional, needs to be steeped inside the dog meals that the organization is
going to become shoveling out…
By dogfooding your digital and integrated marketing and
advertising efforts, you not just become familiar with the tools and
technologies, but comprehend the desired effect of becoming a a lot more
approachable and conversational culture that drives business development inside
the age of conversational marketing.
One caveat: You happen to be not the audience. Often maintain
your buyer in mind. Dismissing anything prematurely because it does not
function for you internally could just be a case of dogfooding myopia!
Are you currently dogfooding your marketing and advertising?
Even if social media or geo-marketing efforts or that cool app you want to
develop are far off, you might want to be acclimating your organization …
An idea’s value has now shifted from the old hierarchy of
experts, magazine editors, newspaper editors and assorted king makers to the
ability to drive traffic to the site. Traffic flow now rules the marketplace of
ideas. This has had the implication of naming ideas according to the algorithms
of Google and linking possibilities. What used to have a fairly mundane name is
now christened with a search engine hook. Perhaps the most frightening aspect
of the new age is the actual exposure of people’s thinking in the sundry forums
and formats. Reading posts tends to diminish one’s estimation of the human
A theory of the source of ideas has stated that ideas exist
in the “ether” and that we have a psychic communication system that
has human minds tuning into the “sea of ideas” that exist in the
ether. We really don’t “own” ideas but merely participate in an
idea’s existence either through “tuning into its reception” (getting
the idea) or by transmitting it through our subconscious “idea
transmision” system. It is the psychic “idea net” that rules the
transmission of ideas. It has been argued that the internet is a subconscious
mimicry of this system.
So where does this leave a scientist with an important idea?
Embracing of new ideas is notorious for waiting for the timing to catch up with
the idea. Many people did not believe that humans could fly even after seeing
the films of the Wright Brothers flights. This all assumes that technology is
advancing in a relatively straight line. What happens when technology is
suppressed after it has been prominent? Imagine the internet disappearing and
then seeing its validity questioned for years. In my lifetime, I have seen
valid technology embraced by 1/3 of the population disappeared into oblivion.
Enterprise analysts possess a role inside the development of
a program. Discover specifically what they do and the way to grow to be one
Job Description of a Enterprise Analyst
The company analyst, or BA, is an individual who analyses
what alterations are necessary inside a enterprise, determines and documents
the needs of those alterations, and communicates them to the team responsible
for the next stage.
In the IT industry, an IT business enterprise analyst is
involved within the analysis, or specifications gathering stage of a project.
In straightforward terms, they speak to important stakeholders and users to
discover specifically what they want, and then turn this info into
documentation to develop a solution. This method can involve:
Formal meetings with a single or numerous
customers or stakeholders
Informal discussions with users or stakeholders
Reading current documentation
Attending workshops or brainstorming sessions
Demonstrations with current systems or
What Does A Business enterprise Analyst Deliver?
They are responsible for delivering documented
specifications for any adjust to a company program. This could are available in
quite a few forms, based on the project as well as the system:
Company Needs – a high level, or broad list of requirements
and success criteria for a project or method. Anything like “reduce time
taken to carry out task A” may be in this document.
Functional Specifications – more detailed specifications of
the project or method. They describe how the program will meet the business needs
that have been specified.
Non-Functional Requirements – These are needs which can be
typically at the same level as functional requirements. Non-functional just
implies they don’t relate towards the functionality of a technique. It lists
requirements of the technique that have to be met for it to become good
results. An instance of this may …
Instead of wishing that you could just get noticed at your
job and be offered a position, you need to take control of your career and make
yourself noticed. Perhaps this is easier said than done, but the power is in
your hands. What you need to do is get the training and certification that will
allow you to set yourself apart and become a leading professional in your
field. Many people, when they hear this suggestion, get irritated because they
don’t have the time or money. It would be nice, they think, to drop out of work
and get a graduate degree, but it can’t be done. The good news is that you can
get business analyst certification training that will allow you to stand apart
from your peers and will train you to become a leader in your field. Your first
step in this process should be to find a training program that works.
So what is the kind of business analyst certification
program that does work? First, it has to be the kind of program that allows you
to remain in the workforce full-time and care for your family and other
obligations. You can find a program like this by looking on the internet right
now. The best program is going to be 100% online. This means that you can do
the training, the reading, and even the discussions from the comfort of your
home or office. You can make this program work for you by doing the work only
when you have the time. Do some reading on some evenings and go out with your
family on other evenings. The key is flexibility. You call the shots.
A business analyst certification program that works is also
the kind that is run by experienced professionals. …