Nobody said that being an entrepreneur was easy. Anyone who has started his own business will tell you that it can be an activity that consumes all that will demand a lot from you but will also reward with more than financial success.
Success in business ventures is the result of many factors such as knowledge, perseverance, passion, good plans. It is estimated that every year more than 60% of businesses fail. So, if you are thinking of becoming an entrepreneur then you might be advised to think about it many times before plunging.
The road to success is long and has many phases that every novice entrepreneur needs to understand. If ignored at the beginning of every business then any business will surely fail very early. These business phases can vary from industry to industry, but one of the most important phases is market research. Although this may seem like a very logical step, it is often ignored. Market research helps in determining your market and understanding it fully.
Often, when starting, entrepreneurs are too consumed by passion and emotion to be able to carry out impartial studies of the feasibility of their products or services. If done initially, many aspiring entrepreneurs can save themselves from failure. Most business plans cannot withstand market research supervision and fail even when on the drawing board.
To be successful in any market, you need to understand market history, demographics, economic conditions and current trends. You also need to study competitors who are already well established in the market. Studying them will help you find your target audience and niche.
Many times, people overestimate the value or novelty of their product / service. This gives them false confidence promoting them to make irrational decisions and take big risks.
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