Want to Be Your Own Boss? How to Choose a Business

Around this time of year you might be pondering how you would like your life to go in 2011. Some of you may be thinking about changing your life work. Maybe you are tired of working for someone else who has completely different values and methods from yours.

If you have been dreaming of starting your own business, there is no better time than right now to start your research. Many people get the entrepreneurial “bug” and then never do anything with it. One reason for this is that a lot of folks simply don’t know where to even begin. There are so many choices when it comes to different types of businesses. How will you know if you should invest in a franchise, or open a boutique, or plan events, or run a concierge business?

In this article, I’ll address 5 steps to start the vital process of self discovery that MUST happen before you choose which kind of business to start.

1. It all starts with your personal mission statement. Think about it, pray about it, write about it – what motivates you? What captivates your attention and causes you to sit up and take notice? What gifts and talents do you think you have and why did God give these talents to you? Once you know your life purpose – you will have a foundation of information that will help you determine which business to choose.

2. Now that you know why you are here on this planet and what gifts you really want to share with others, take your personality into consideration. I prefer using Myers Briggs Type Indicator, but there are some free self-tests on the internet that you can use.  Once you know your personality type you’ll have a better understanding of how you get energized, how you process (externally or internally), what information you prefer to think about, and how you prefer to deal with time (structured or spontaneous).

3. Make a list of everything you’ve ever wanted to try since childhood (list them all – for example: mountain climbing, driving a fire engine, ballet dancing, setting up store) and look for common themes and interests.

4. Make a list of everything you’ve done and enjoyed while experiencing some measure of success. For example: “worked at a furniture store – customers really liked how I suggested decorating ideas” or “picked blueberries on a farm one summer – learned a lot about organic berry farming methods”.

5. Write a paragraph or two about what you would like your business to look like based upon all these factors – your life purpose, your gifts, talents, personality type, your areas of expertise, and if you’d rather work alone (“solopreneur”) or eventually hire employees.

There are many more factors to consider when choosing which type of business to start, but this is a great way to start the process of discovering how you can work from a place of purpose, passion, and strength in your future business.

One website that provides a free personality self-test is found at   and then click on the Jungian Typology personality assessment to take it.