An emerging technological trend, gamification is the process of integrating game dynamics into a web-based portal, web content, services, or campaign. Essentially a new concept, utilizes game mechanics in a very non-gaming enterprise, using the function of boosting audience engagement and driving brand loyalty.
Also thought to be a playful yet intelligent means of solving enterprise problems and achieving desired business results, gamification may contain the application of badges, progress bars, or virtual prizes. When integrated into an organization’s process portfolio, intelligent gamification is expected to switch behavior, trigger innovation, and alter engagement altitudes, effecting the advanced level of participation.
The term “gamification,” is dangled since the next frontier in mobile and internet promotion. The concept is based on the principle of how the present and younger generation is a bit more attuned to games as compared using the earlier age brackets. Currently, gamification is adopted in a broad range of applications, like employee programs; wellness or personal activities; shopping on the web; financial services; primary education; project management; extreme sports; along with loyalty, and brand sustainability programs.
A recent Gartner, Inc. report is predicting that by 2014, “gamified services” can become the game for customer retention and marketing of consumer goods. By 2015, 50 percent of organizations will probably be routing their business and software strategies toward the gamification of these innovation processes. With over 70 percent of Global 2000 firms having one gamified application at the least, the value of the theory will probably be tantamount for it of eBay, Facebook, and Amazon.
Discussions in the September 2011 Gamification Summit in New York also ascertained that gamification is utilized to enhance the performance of employees. Startups and big firms that are searching for to attract, train, retain, or incentivize personnel are increasingly looking at the buzz, and are involving virtual badges and rewards as innovative methods for evaluating top-employee performance.
Research firm Upstream Systems discovered that 78 percent in the 100 London-based companies it polled trust the merits of employing gamification processes for campaigns, and 64 percent of these were convinced that this tactic will grow their relationship with customers. However, only 27 percent of those organizations utilize gamification in the enterprise, as they are puzzled by what it is and what it does.
Pushing to the integration of gamification into companies’ business and software strategies, a network of web sites representing the most important gamification community created, an online site geared towards providing web resources and services regarding the popularity. It is set to show them, a project centering on the creation of virtual spaces being discovered and explored to discover interesting things and people.
Involving the application of tools to generate playful methods of customer interaction concerning a brand name, gamification is considered to include value to online and international business marketing efforts. It allows businesses to involve the customer and crowdsource innovation in a far more engaging fashion. In this regard, enterprise architects are increasingly incorporating gamification processes being an essential part of planning for commercial context.