Dogfooding, or, “eating your personal dog food” is usually what occurs when a company uses the goods that it tends to make. Dogfooding within the context of advertising and marketing and communications, particularly insofar as social media is concerned, is when an organization takes the time for you to leverage new age marketing and advertising technology to develop neighborhood, drive awareness and enhance the culture of its own organization before, as I normally say to my audiences, “inflicting new media on their customers”.
So what, you say? Properly, you could possibly currently understand that digital and emerging media is outsourced far less than any other sort of marketing activity. The purpose is the fact that any social media effort requires to be piloted by a accurate steward of your brand. The steward is an individual who gets the convergence in the individual nature of social media along with the cultural imperative for organizations who choose to actually engage with their stakeholders. That steward, and not the outdoors professional, needs to be steeped inside the dog meals that the organization is going to become shoveling out…
By dogfooding your digital and integrated marketing and advertising efforts, you not just become familiar with the tools and technologies, but comprehend the desired effect of becoming a a lot more approachable and conversational culture that drives business development inside the age of conversational marketing.
One caveat: You happen to be not the audience. Often maintain your buyer in mind. Dismissing anything prematurely because it does not function for you internally could just be a case of dogfooding myopia!
Are you currently dogfooding your marketing and advertising? Even if social media or geo-marketing efforts or that cool app you want to develop are far off, you might want to be acclimating your organization today to embrace the challenges of tomorrow.