How Overcoming Cultural
Differences In The Communication Benefits Business :
Today companies trade goods and supply services to
global customers. Many companies have facilities in several countries and a lot
of companies, minor and major, work already with a highly diverse,
Communication is the enabler of any type of
cooperation and business activities – nationally and internationally. Different
cultures have particular business communication styles, received well and
adopted by their population. Other cultures have other ways to work and with
that, use different styles to spread out, discuss, negotiate and close business
deals and look after business relations.
What is the greatest strategy to communicate for
individuals of different cultural backgrounds? The potential customer’s style
or the one that refers to the text used during the communication? Unfortunately,
there’s no clear response to this question.
Specific communication styles are suffering from over
long stretches determined by cultural values. Even with the wish to “speak
the word what of the customer”, these values cannot try to be put aside
when writing or speaking with people of other cultural influences.
Two little anecdotes show the issues in communicating
internationally. A Japanese corporation hired an experienced trainer to show
their people how you can communicate with Western customers. The Japanese style
uses passive wording, perceived by Western customers “as when they should
not make business with us”. Nothing was more wrong; the Japanese
corporation was very interested in Western business. I witnessed another case
of misinterpreted correspondence first hand when a colleague received a message
from another colleague in Europe.
When reading it he suddenly murmured: “Why is he
yelling at me?” I asked him what he meant and the man responded that this
colleague’s using exclamation marks can be comparable to yelling at him. A look
at the email confirmed …
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