Suppose you’re not guaranteed irrespective of whether a phrase or phrase you wish to use within an identity or tag line is pleasing or distasteful. I was wondering concerning this problem one other working day whenever a consumer replied to my thumbs down over a phrase he favored with “There isn’t just about anything about those people destructive connotations during the dictionary.”
On that occasion, the dictionary did not settle the subject. Are there other authoritative indicators?
When you usually are not in a natural way delicate to your associations that encompass and accompany words and phrases, or if you’re tempted by a specific word you do not experience considerably, here are exceptional strategies to investigate its aura or atmosphere.
6 Solutions to Investigate Phrase Connotations
- Consult with the dictionary. In some cases dictionary definitions do indicate constructive or negative implications. For instance, each dictionary I’ve consulted states that “notoriety” can be an unfavorable variation of “fame.” Similarly, any dictionary will provide you with a warning that “holocaust” refers to mass murder or genocide and is hence not a term to utilize evenly.
- Consult with an encyclopedia. If you ended up pondering building a name for an environmental monitoring company all over the legendary prophetess Cassandra, Wikipedia informs you that Apollo cursed her so no-one would ever believe her predictions. Not an correct job model for just a monitoring company. Getting this step saved me from humiliation after i was contemplating dubbing myself The Poohbah of Publicity. I wasn’t confident what it intended but preferred the way it sounded. According to Wikipedia, however, “Poohbah” arises from a Gilbert & Sullivan musical where it applied to a bombastic character who elevated himself inside of a ridiculous fashion. Glad I checked!
- Look up images. In Google, click the “Images” link following putting your uncertain phrase in to the search box. Are most of the first couple of dozen pictures that come up pleasant or horrifying to look at? Do this for “Extra Servings,” and most of the pictures that come up really don’t exactly stimulate one’s appetite. Hence this would not be a propitious name to your new restaurant.
- Look while in the news. In Google, click the “News” link and see what will come up within a search on your phrase. Doing this for the term “sweetheart” turns up the disreputable idea of a “sweetheart deal,” which might be enough of a reason for vetoing its use. Similarly, searching up “moose” in Google News reveals that in Canada, these large hooved mammals have caused so many fatal car accidents that this is no longer an animal with affectionate connotations.
- Ask folks. No matter whether from the formal setting of market investigate or just informally posing a question like “Would you rather be safe or secure?” to friends, you’ll discover that “safety” has a great deal more emotional resonance than “security,” which can be a colder, more abstract concept.
- Consult with an expert. A naming expert typically has zillions of facts and references crammed in her head. Ask me about “money changer,” and without any research I’ll tell you it calls up the literary villains Scrooge and Shylock and a historically hated profession. Inside the same way, off the top of my head I’d advise against adopting a raccoon as a company mascot, because it has a reputation as a pesky marauder in suburban garbage cans.
Do a little poking all-around or asking to prevent a red-faced mistake in naming your company.